"Project Brand" is a transformational new national marketing program designed to attract major national sponsors by creating one cohesive brand encompassing all 160 member clubs. The 12-person Board has exclusive power to determine policies and to enact rules and regulations for Minor League Baseball and its member clubs.Īmong Chuck's leadership roles in the industry, he has helped to launch Minor League Baseball's "Project Brand" initiative, which was announced at the 2012 Baseball Winter Meetings. Well respected across baseball, Chuck has the distinguished honor of serving on the Minor League Baseball Board of Trustees, a position to which he was elected to in December 2007. GSG also manages the overall operations of Pelicans, RoughRiders, and Spikes.
In November 2009, Chuck announced the formation of Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country. He is also the General Partner and CEO of the Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, a team that he purchased along with RoughRiders President and co-General Partner Scott Sonju in 2014. In addition to his role as Pelicans' Chairman & Managing Partner, he currently holds the same title with the State College (Pa.) Spikes, the Class-A Short Season affiliate of the St. video board, a new Outfield Reserved Bleacher Seating section, and the opening of Pelicans Beach, which was subsequently dubbed "the only baseball-front beach in America." The Major League-quality video board was the largest in the Carolina League at the time of installation and ranks among the largest in all of Minor League Baseball. Within his first two years as Team President and Managing Partner, Chuck's group invested nearly $2.5 million to enhance the Pelicans' home ballpark, including the installation of a state-of-the-art, 550-sq. He subsequently spearheaded an effort to enhance TicketReturn.Com Field at Pelicans Ballpark in Myrtle Beach and make it among the most fan-friendly venues in Minor League Baseball. For more than two decades, Myrtle Beach Pelicans Chairman and Managing Partner, Chuck Greenberg, has built his reputation as an innovative franchise owner and operator, corporate and sports attorney, dealmaker, advisor, and expert on the business and economics of major professional sports.Ĭhuck's involvement with the Pelicans began on May 31, 2006, when his ownership group finalized the purchase of the franchise from Capitol Broadcasting Company.
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